Copywriter
People say I'm outgoing and fun, which are great qualities, but that's not why you're here. What I am is a copywriter with over 25 years of agency experience under my well-worn Banana Republic belt.
I create copy that gets results by first understanding the brand and target audience. I then inject intelligent, clear, and sometimes witty content that get results.
I pride myself on having a diverse arsenal, writing for websites, video, newsletters, promotional, CRM, emails, and print. While occasionally lending my vocals to voice-overs.
So that's the gist of who I am. For a deeper dive look below. And when you're finished, lets chat.
Jeff Johnson
Body of Work
DIGITAL
Reference’s & Flattery
Jeff is an effective and efficient writer. He has an incredible knowledge of vehicles, as he comes from an automotive family and restores classic cars as a hobby in his spare time. He’s quick, witty and incredibly adept at turning a phrase. He’s been a fixture in my career as I worked with him at three different companies and I’ve always been impressed by his talent and ability. He’s an excellent writer and has always been a great friend as well. I would recommend him to any organization in a heartbeat.
Bob Pokrywka
Creative Director - MRM Detroit
If his sense of humor doesn’t win you over his creative thinking will. Jeff can come up with a quick headline or copy that is engaging, humorous, technical or all the above. Either way, it’s effective and fulfills the client’s needs. I have worked with Jeff for more than a decade on a multitude of projects from interactive to print at different agencies. He’s knowledgeable and easy to work with, and a good friend to boot. I would recommend him and his talent to be used at any agency.
Dwayne Jaskulka
Associate Creative Director - MRM Detroit